Greenwashing

Greenwashing is the practice of making misleading or unsubstantiated claims about the environmental benefits of a product, service, or company practice. It ranges from vague language ("eco-friendly") to selective disclosure of positive data while hiding negative impacts. Regulators globally are cracking down — the EU Green Claims Directive, UK Competition and Markets Authority green claims code, and ASIC enforcement in Australia all target greenwashing. Consequences include fines, reputational damage, and litigation.